The platform is rolling out a fresh option that permits them to reduce the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global launch. This shift comes amid a surge in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically illogical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, including AI artwork to science explainers, and we aim to give people the option to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, in excess of 100 million media items are uploaded to the platform every day, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the volume of AI content they watch by accessing the topic control setting in the app and picking “AI-generated content”. Additional categories that can already be modified under the filter encompass news, style, beauty, and choreography.
Platform Guidelines
TikTok’s rules require content makers to tag convincing AI-generated content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
Furthermore, the service will from now on add an “AI-made” tag to content produced via its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This step is aimed to stop users from attempting to evade the labeling process.
Educational Initiatives
The platform is furthermore establishing a two million dollar AI literacy fund for experts and groups to create informative material about using AI responsibly. This initiative will support educational bodies focused on teaching programming and robotics.
Platform Protection
TikTok has justified its safety measures, during discussion over plans to lay off numerous review team members in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection division in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most harmful content before it has to be seen by staff. TikTok announced a notable drop in disturbing and violent content reviewed by human moderators over the past year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
